Kigali, Rwanda — As October’s Customer Month comes to a close, Asa Microfinance Rwanda PLC has even more reason to celebrate — proudly emerging as the Best Microfinance Institution in the Service Excellence Awards 2025.
The recognition, presented during Rwanda’s annual Service Excellence Awards Ceremony, celebrates institutions that demonstrate outstanding customer care, innovation, and integrity in service delivery across various sectors.
This milestone reflects Asa Microfinance Rwanda PLC’s unwavering commitment to empowering communities through accessible, customer-centered financial solutions. From rural entrepreneurs to small business owners and individual clients, the institution has continued to deliver financial services with a human touch — ensuring that every interaction creates trust, inclusion, and opportunity.
“This award belongs to our customers, who inspire us every single day to do better,”
said Mr. Christian Salifou Managing Director.
“At Asa Microfinance Rwanda PLC], we believe that great service is not just about transactions — it’s about transforming lives through consistent care and genuine connection.”
Celebrating Customers, Inspiring Confidence
Throughout October, Asa Microfinance Rwanda PLC dedicated Customer Month to celebrating the people it serves — organizing customer appreciation activities, community visits, and financial literacy sessions across its branches nationwide.
The recognition at the Service Excellence Awards capped off a month of reflection, gratitude, and recommitment to service quality.
“Winning this award at the close of Customer Month is symbolic,” added Mr. Edmod Head of Customer Service. “It’s a reminder that our customers are at the center of everything we do — and that true service excellence starts with listening, empathy, and reliability.”
Commitment Beyond Banking
Beyond financial inclusion, Asa Microfinance Rwanda PLC continues to champion community development through initiatives that support women entrepreneurs, youth-led enterprises, and rural cooperatives. By aligning technology with compassion, the institution is bridging financial gaps and empowering thousands of Rwandans to grow their businesses and improve their livelihoods.
This latest recognition strengthens Asa Microfinance Rwanda PLC’s resolve to keep raising the bar in service delivery — ensuring that every customer experience reflects trust, professionalism, and care.
About the Service Excellence Awards
The Service Excellence Awards honor organizations and individuals who demonstrate outstanding customer care, ethical leadership, and innovation across Rwanda’s public and private sectors. The awards encourage a national culture of excellence that values customers as partners in progress.
About Asa Microfinance Rwanda PLC
Asa Microfinance Rwanda PLCis a leading microfinance institution dedicated to promoting financial inclusion and economic empowerment across Rwanda. Through its network of branches and digital platforms, it provides savings, loans, and business support services designed to uplift individuals, small businesses, and communities.