ASA Microfinance Rwanda Plc was recognized for demonstrating the best balance of gender diversity and commitment to the progression of women in the company, winning the SME Financial Employer of the Year at the 2025 Rwanda Women in Business Awards & Conference. The public limited is a for-profit, non-deposit taking Microfinance Institution, operating as a lending company, incorporated in 2014 in Rwanda
Held on April 24 at Lemigo Hotel and organized by Thousand Hills Events and Publications, the annual gathering brought together dynamic female business leaders from across the country under the theme “Elevating Equity, Empowering Women in Business and Beyond”
ASA Microfinance stood out for its commitment to the progression of women in the company and initiatives that support women in the workplace. The company’s employer focused on equal pay, training and career development, flexible working arrangements for careers, childcare initiatives for all employees.
Deputy Managing Director of ASA International Rwanda Plc, Golam Mostofa after receiving the crystal award
The highlights ASA microfinance’s dedication to not just business excellence, but fostering growth, equity, and empowerment within.
In his opening remarks, Nathan Ntaganzwa, Managing Director of Thousand Hills Events, welcomed the attendees at the 2925 Rwanda Women in Business Awards & Conference, and acknowledged the key partners whose support made the day a success.
He emphasized the importance of celebrating women’s contribution in driving Rwanda’s economy, highlighting the government’s commitment to gender equality and women empowerment.
“This event is about more than recognition; it is about honoring the central role women play in driving Rwanda’s economic growth and business transformation,” he said. He added that the awards aim to give a limelight to women who, through leadership and innovations, are reshaping Rwanda’s economic scene and contributing expressively to inclusive development.
At the same event, a thought-provoking panel discussion was held under this year’s theme “Elevating Equity: Empowering Women in Business and Beyond.” The panel brought together leaders from various sectors to explore the wider scopes of gender equity at workplace and economy.
Discussions focused on driving female entrepreneurship, the importance of gender balance, not just as a women’s issue, but an economic must, and how to create supportive workplace cultures.
Panelists also addressed issues including fostering opportunities for female talent in STEM, putting an end to harmful stereotypes around feminism, particularly in professional settings, and the critical role for educators in preparing girls and women for leadership. Topics also emphasized the importance of male champions of change and the strong arm of the government and policy makers in institutionalizing gender-inclusive policies.